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A formerly influential newspaper managed to recover from near collapse following its success in gaining favor with President Donald Trump.
The New York Sun, which was almost forced to close permanently a few years back, is now experiencing an increase in subscribers and regaining significance thanks to the attention drawn by Trump.
Once a prominent newspaper and rival to the New York Times, it fell into obscurity before being acquired by Dovid Efune four years ago.
Efune shifted the magazine's editorial direction to the right, enabling it to capitalize on the surge of populist movements in the U.S. that are boosting right-wing media ratings .
Trump has praised the outlet's journalism, reposted its articles on his Truth social platform and been spotted holding the print edition in the White House.
'We are well aware that the president has shown significant interest in the Sun,' said Efune. told the Financial Times .
"He frequently shares our articles on Truth Social. He also sends handwritten messages to our writers... and I definitely believe that there is an increasing belief, which holds considerable validity, that we are a newspaper the White House pays attention to and respects," he stated to the magazine.
As reported by Similarweb, The New York Sun now enjoys approximately 1 million average monthly online pageviews and reaches about 613,000 distinct visitors each month.
The company has moved into profitability thanks to tens of thousands of paying subscribers.
Efune, who is 39 years old, mentioned that his strategy of prioritizing 'values over politics and individuals over political parties,' along with reducing criticism of Trump, could increase the newspaper's appeal.
'Let me clarify: We strongly uphold our autonomy and often find ourselves at odds with the White House’s stance on various matters... our editors adopt editorial viewpoints based on principles,' Efune clarified.
This occurs as the new government takes office. has taken down specific writings deemed critical of Trump From the group of journalists assigned to cover the White House.
The British publishing company has worked towards expanding the New York Sun's coverage from focusing mainly on city news to also include reports from Washington, as well as regions such as Europe and Israel.
Efune strongly advocates for Israel and started his professional journey at The Algemeiner Journal, a conservative Jewish publication.
He gained recognition after joining the competition to acquire Britain's The Telegraph newspaper, though reports from the Financial Times suggest that this potential transaction has hit a snag.
In 1833, The New York Sun was established as one of the city’s inaugural penny newspapers, renowned for making news accessible to the working class.
In 1950, the publication merged with the New York World Telegram, after which the title remained unused until its revival in 2002.
The release was taken over by a conservative-leaning broadsheet under new owner Seth Lipsky.
Efune is now striving to rescue the newspaper from the brink of extinction and restore it to its previous prominence.
"The valley of death could be more extensive and profound compared to other businesses, yet having navigated through it... and being strongly positioned as a robust, sustainable, long-term news organization is incredibly exhilarating," he shared with the Financial Times.
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