As we enter the golden age of wellness tourism - the industry is growing exponentially and will be worth US$1.4 trillion by 2027 according to the Global Wellness Institute - luxury hotel brands are looking to capitalise on the trend by creating next-level wellness experiences to lure in new customers.
"Modern travelers are quite knowledgeable, and wellness tourists are even more so," states Trisha Bannister, who serves as the wellness director at the recently launched Layan Life within the Anantara Layan resort. Phuket They are seeking locations that offer more than just spas, yoga retreats, or superficial solutions typically available at many hotels.
Previously, individuals focused on maintaining their well-being often visited specialized wellness retreats like Thailand’s Chiva-Som or The Farm in the Philippines for advanced medical and wellness services. However, these establishments now encounter significant rivalry from high-end hotels that provide comprehensive packages encompassing physical fitness, holistic practices, and spiritual activities, all while delivering top-notch service and luxurious lodging options.
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"Hospitals are stepping up their game alongside wellness retreats by enhancing their amenities, while wellness destinations are also adopting strategies from hotels to improve guests’ experiences and overall satisfaction. These previously distinct sectors are becoming more interconnected," says Cathy Feliciano-Chon, managing partner at marketing firm Finn Partners, which represents brands like The Mandarin Oriental and Marriott International Luxury Brands.
"Often, these hotels team up with well-known wellness centers since this provides them with an expedient and effective means of offering health-focused services," she explains. "Hotels fundamentally focus on providing excellent guest experiences." She adds, pointing out instances like the collaboration between Four Seasons Singapore and Chi Longevity, along with Six Senses Ibiza joining forces with Rose Bar under the guidance of renowned wellness specialist Dr. Mark Hyman.
The current trend involves hotels initiating and managing their own centers, providing top-notch facilities, treatments, and personnel. These centers frequently serve both locals and visitors alike. For instance, consider the London-based wellness and longevity membership club called Surrenne, established by Maybourne Hotels at The Emery, which debuted last April. This 2,000-square-meter area is dedicated solely to health and wellbeing and features the nation’s first studio from renowned international fitness trainer Tracy Anderson.
The Wellness Brand Soneva Soul, conceived by Sonu Shivdasani who founded Soneva Resorts, is exceptional. This initiative merges traditional therapeutic practices with contemporary technological advancements to offer customized health retreats encompassing physical activity, restorative sleep programs, healthcare facilities, and cutting-edge rejuvenating procedures such as stem cell therapy—all designed for guests to enjoy during their vacation.
The recently launched Layan Life made its debut in September last year. Situated inside the premises of the Anantara Layan Phuket Resort, this medical wellness center occupies a specially constructed building spanning an area of 1,767 square meters. The structure was meticulously crafted following biophilic design concepts. Just a brief stroll away from both the resort’s primary swimming pool and dining areas, the impressive venue harmoniously merges modern architectural elements with natural surroundings. It could easily grace the pages of a high-end design publication thanks to features like expansive glass panels, soothing earthy hues, spacious interiors filled with plenty of sunlight streaming through.
The ground level, accessible to both hotel residents and club members, includes a cutting-edge fitness center, specialized areas for yoga and Pilates sessions, quiet spaces for meditation, along with a water therapy zone equipped with temperature-controlled plunge pools, a Himalayan salt sauna, and a steam room. On the top floor, visitors have access to health-focused and alternative therapies such as physical rehabilitation, beauty treatments, and intravenous therapies. cryotherapy , a hyperbaric chamber and colon hydrotherapy utilizing state-of-the-art equipment and technology.
The center also focuses on traditional Thai medicine (TTM). Visitors can consult with a certified specialist, try various distinctive therapies, and purchase customized remedies from the Thai herbal pharmacy.
Bannister states that Layan Life was established to challenge the limitations often associated with traditional wellness retreats. By providing a welcoming environment for all ages and stages of life, they differentiate themselves from others. Guests have the option to join with friends and family or opt for a solitary experience. Additionally, attendees can reside within our resort or find accommodations nearby based on personal preference.
Customization and data-driven insights are fundamental aspects of Layan Life. While prefabricated programs are offered, visitors are motivated to assume control of their wellness objectives by engaging in various diagnostic assessments prior to selecting their therapies. These evaluations include epigenetic screenings through hair samples and heavy metal detection, as well as examinations like skin checks, posture analysis, and full-body scanning.
This entire experience can be enjoyed while relishing the usual conveniences of a vacation, whether it involves relaxing by the swimming pool or socializing with companions.
"Our visitors seek understanding regarding their well-being and requirements, expecting us to accommodate them during their stay and provide an exceptionally personalized experience," explains Bannister.
Notably, certain elements of Layan life have been incorporated into the hotel experience. This ranges from the bespoke wellness offerings featured in the primary dining area to a free daily schedule encompassing activities like boxing, strength training, and flexibility exercises. Additionally, they intend to introduce initiatives aimed at addressing prevalent issues such as menopause and improving sleep quality.
"One of our primary measures of success is making sure that our guests can absorb their experiences fully, stay engaged without feeling compelled to check every box or put up a show," Bannister explains.
The combination of a wellness facility with a daily resort setting provides guests with a feeling of familiarity.
4 emerging wellness travel trends for 2025
1. Sexual well-being - aside from menopause and fertility, sexual health is becoming clearer, as more women feel emboldened to assert control over their sexual desires.
2. AI-powered wellness - AI Is revolutionizing the way we analyze data, allowing for greater customization of our health objectives and plans.
3. Returning to the natural world - From grounding to forest bathing, establishing a stronger bond with nature has shown benefits for both mental and physical well-being.
4. Longevity - there are numerous advantages to biohacking , featuring programs that include brain health exercises, movement routines, and cognitive tasks, all of which contribute to a longer, more healthy life span.
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